Berkeley Homes

Ira & Carol Serkes
Pacific Union/Christie's International
Berkeley, CA USA
Skype Serkes


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How we negotiated a $50,000 price increase using 8 magic words... just one of our negotiation strategies you'll profit from

How Much Flexibility Is There In The Price?

How can we adequately express how pleasant it was to work with you both? You were, from the first time we met, completely reliable, intensely involved, and exceedingly competent in each step involved in the sale of our Berkeley home! You helped us to understand the present market situation, were creative in helping us to take advantage of that specific market and guided us ably into a contract which completely blew our socks off! (more...)
Michael & Andrea Scharff

Our marketing generated 14 outstanding offers for Michael & Andrea. The highest offer was $710,000, and the 2nd highest was $703,000.... astonishing offers considering the asking price was $525,000.

Michael & Andrea relocating to Minneapolis, and wanted a clean sale. The 2nd highest offer had no contingencies, and was a sure thing, and by it self was wonderful.

I had a feeling we could do better for them.

I called the agent who brought in the $703,000 offer and asked him 8 magic words "How much flexibility is there in the price?" He said he didn't know, and would get back to me.

The buyers raised their bid to $753,000, a $50,000 increase!

Just knowing what to say... and how to say it... paid our entire sales commission!

And.. that's just one of the negotiation tactics you'll profit from when you hire us!



Gayle and I would like to thank you for all the great work you did in marketing our home and the remarkable price you brough in... as you know from my reaction, it greatly exceeded my expectations (more...)
Harry & Gayle Willett
625 Curtis Street, Albany
Carol and Ira you were both wonderful to work with - always stating clearly and calmly what you needed us to do next and providing us with ample information and our options succinctly outlines so we could make our decisions easily and quickly. Your general attitude and seasoned negotiating skills reduced our stress factor by 90%. And last but certainly not least you sold the house in an amazingly short period of time and for better than asking price. We are most grateful!

John & Rebecca
I want to sincerely thank you for the superb and professional way you handled and sold my home at 5848 Ocean View Drive

The sale was fast, easy, and over the asking price. It doesn’t get any better. Call Ira an Carol, or call me at 800-459-7886 (more...)
Joan Trombley, Residence Club
5858 Ocean View, Rockridge, Oakland