Berkeley Homes

Ira & Carol Serkes
Pacific Union/Christie's International
Berkeley, CA USA
Skype Serkes


 Introduction / Inportant Questions / How We Compare / Communications / Representation / Negotiations / Commissions / Negotiations / Commissions / Selling By Owner
 Marketing Budget / Staging / Strategic Pricing / Extraordinary Web Site / Internet - Being Found / Open Houses / Marketing to Buyers / Worldwide Relocation / Marketing to Realtors / Nationwide Networking / Marketing Timetable / Technology
 What's my home worth?
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 Buyers for your home
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Buyers for your home
Our marketing is designed to attract buyers from many different sources! We attract buyers for your home from many different sources... local Realtor broker's tour and MLS, neighbors, public open houses, direct mail, referrals from our clients, our extraordinary internet marketing, and even referrals from other Realtors!

We work hard to make sure every potential buyer knows about your home... not just buyers working with agents in our own company. We're proudest that so many of our clients have been delighted with our services and they refer us lots of other people.

Our Superb Online Visibility Attracts Buyers
You probably saw your home for the first time at an open house. These days, the first viewing is online. Google shows BerkeleyHomes.com, our personal web site, in the first five of over 50 million results for Berkeley Real Estate When buyers search for homes, they find our web site and your home on it.

We create a superb photo portfolio for you because it’s essential to getting more buyers to see your home in person. Our marketing is designed to get our sellers multiple offers ... that’s how we sell all our listings for the highest possible price.

Berkeleyhomes.com Internet Marketing

Berkeleyhomes.com Internet Marketing


We've represented numerous international buyers. Berkeley is particularly attractive to buyers from China because we have great shools, good air quality, safe food, and the west coast is closest to China.

Berkeleyhomes.com Internet Marketing

We see buyers relocating here from all over the country.

Berkeleyhomes.com Internet Marketing

Berkeleyhomes.com Internet Marketing

Other Realtors, even those in our market area, often refer their clients to us. In fact, Carol and I have received the award for "Most Number of Completed Realtor to Realtor Referrals" from for 8 consecutive years! Our Realtor networking is quite comprehensive... Ira has more professional designations than any other real estate agent in the Berkeley area!

Professional Designations, Recognition, and Networking Groups
Luxury Home Marketing Ira is a Luxury Home Marketing Specialist, one of only a few in the San Francisco East Bay
CRS Certified Residential Specialist - only 4% of the agents in the United States have this designation
ePro 500 One of the first 500 Realtors in the world who qualified to receive the ePro - Electronic Real Estate Professional certification
ABR Accredited Buyer Representative
SRES Seniors Real Estate Specialist - Specialist on the needs of Seniors
GRI Graduate of the Realtors' Institute
Nolo Press Author Co-author of Nolo's "How To Buy A House in California," now in its 15th edition with over 150,000 copies sodl
Referral Awards Honored with the award for "Most Number of Completed Realtor to Realtor Referrals" for 8 consecutive years
Real Estate Vision 218 members who share cutting edge ideas and give back to their community ... and the world. We contribute locally ... and also to help build homes in Guatamela!
CyberStars Elite group only 188 Realtors in the world who use technology to better represent sellers and buyers
CyberProfessionals Networking group with a focus on client service and balanced life

We are constantly searching for buyers for your home. We look for buyers, and "sharpen our saw" by attending 3-5 networking meetings such as CyberStars, CyberProfessionals, and the National Association of Realtors annually!

Our berkeleyhomes.com web site accounts for about 25% of our buyers

About 50% of our buyers are referred to us by our clients and other Realtors!