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Berkeley Homes

Ira & Carol Serkes
Pacific Union/Christie's International
Berkeley, CA USA
800-887-6668
510-526-6668
Skype Serkes

serkes@berkeleyhomes.com


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 Introduction / Inportant Questions / How We Compare / Communications / Representation / Negotiations / Commissions / Negotiations / Commissions / Selling By Owner
 Marketing Budget / Staging / Strategic Pricing / Extraordinary Web Site / Internet - Being Found / Open Houses / Marketing to Buyers / Worldwide Relocation / Marketing to Realtors / Nationwide Networking / Marketing Timetable / Technology
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Open House
We expose your home to the market through brokers’ and public open houses. Our advertising has direct links to our web site, so buyers see how wonderful your home is from our photos ... and go out of their way to visit!

Marketing Your Home To Realtors
The secret to exposing your home to as many buyers as possible is to promote your home to Realtors!

Because of the extensive promotion we do to other agents, our open homes are typically visited by 75 to 125 different Realtors during our Broker's Open Houses!

We Make Sure Buyers Know About The Sunday Open House
Some agents simply put an "Open Sunday" sign rider on their for sale sign and place an ad in the paper. We take open house promotion to the next level! It costs us more, but you're worth it! Here's just some of the ways we'll promote the Open House date and time:

  • MLS Database - we put the date and time right into the MLS remarks;

  • Broker's Tour - every Realtor attending our tour receives a flyer with the information;

  • The MLS remarks show up on every MLS Search offered by local real estate companies;

  • Our open houses are promoted on the MLS, local newspapers, and even the Ad Review

  • We advertise the date and time in our newspaper advertising, and make sure that the information is also available on on the San Francisco Chronicle web site

Sunday Open House Signs With A Photo, Address, Information, and Web Site
Our open house signs are professionally produced (no hand written addresses) with a photo of your home, enticing copy, open house times, and even a link to the custom web page we create for you!

 

Home Books

Buyers coming to our open house want to know all about your home, so we create a home book which has all the disclosures, reports, and neighborhood information that we also have on your web site. We don't stop at just one book... we prepare two books, so that hot buyers don't have to wait to get the information they need!

Serious home buyers reviewing our Home Book

Sunday Open House

Our Open House marketing is so effective, we'll have 75-150... or more ... buyers at our open house!

We print hundreds of full color flyers for them to take with them... and make sure they know there's an extensive photo portfolio, reports, and neighborhood information waiting for them... at their convenience!

That's not all... we set up a slide show on our laptop computer so buyers see our home and neighborhood photo porfolio while visiting. That's our G4 Titanium Powerbook on the coffee table, set up with the photo portfolio.

Interested in finding out how our extraordinary Seller Brokerage Program will benefit you? Call 510-526-6668 or 800-887-6668, fill out our information request form, or email ira@berkeleyhomes.com for more details!